Chongqing - On Feb 26, the Bashu Cultural Tourism Corridor Industry Alliance Conference officially opened in Yongchuan District, Chongqing, marking a significant step forward in the collaborative development of cultural and tourism resources between Sichuan and Chongqing. The event, themed "Building a Cultural Tourism Corridor Together, Painting the Beautiful Landscape of Bashu," aims to deepen regional cooperation and create a national multicultural and tourism integration model.

The alliance is expected to join forces from Sichuan and Chongqing (Photo/Feng Xiaolou)

The conference greeted over 400 guests from various sectors with an exhibition showcasing the alliance's declaration, tourism routes, regional resources, and successful tourist IPs, including the "360 Bowls of Chongqing Flavors" and the globally known Jiuzhaigou, Sichuan's natural heaven on earth. "We must strengthen the integration of cultural and tourism resources in Sichuan and Chongqing, jointly developing distinctive products and routes," said You Yong, Sichuan Tourism Investment Group. Chairman.

360 Bowls of Chongqing Flavors has become a representative IP for Chongqing's tourism (Photo/Feng Xiaolou)

The highlight of the conference was the unveiling of the alliance's declaration and the inspiring speech by Ran Bin, Chairman of Chongqing Culture and Tourism Group, which was the major host of this event. Ran remarkably proposed 12 ways in which tourism can join hands with other sectors and industries. "We wish to further integrate our tourism with other industries. For instance, tourism can be combined with culture, city view, industrial landscape, shopping, sports, parks, festivals, and so on," said Ran. He urged thinking out of the box to seek new possibilities to develop abundant regional tourism resources. 

Chongqing Culture and Tourism Group also revealed six special tourist routes integrating Chongqing and Sichuan's tourism resources. One route revolves around the city view and connects Chongqing's Liziba station with Chengdu's People's Park. Another fascinating route follows the traces of blockbuster films shot in the region, such as Transformers and Crouching Tiger and Hidden Dragon, which were filmed in Wulong, Chongqing.

Ran Bin, Chairman of Chongqing Culture and Tourism Group (Photo/Chongqing Culture and Tourism Group)

In the afternoon, attendees visited several key cultural and tourism sites in Yongchuan, including the 4A-rated Tea Mountain and Bamboo Sea Scenic Area, the Lehe Ledu Animal Theme Park, and Songji Ancient Town. They then discussed tourism potential in representative spots across the region.

Establishing the alliance is expected to drive deeper cooperation between Sichuan and Chongqing, leveraging their unique cultural and natural assets to create innovative tourism products and routes. As a founding member, the Chongqing Culture and Tourism Group will be pivotal in coordinating efforts across government, industry, and research institutions to ensure the corridor's sustainable growth.