Chongqing - NBA star Paul George is Naxeon's first customer in America. Based in Liangjiang New Area, Naxeon is an electric motorcycle developer and manufacturer that has successfully entered the U.S. and European markets since last September with its Red Dot award-winning model, the I AM.

In a recent interview, Naxeon founder Mu Gang shared an optimistic outlook on the global electric motorcycle market and his ambitious plan for globalization.

Paul George is Naxeon's first customer in America. (Photo/Naxeon)

Mu Gang founded Naxeon in 2021 after leaving his role at a leading Chinese automotive giant, where he spearheaded its globalization for about three decades. Under his leadership, the company became a top-three auto exporter, selling vehicles to over 150 countries and regions.

A report released by Global Market Statistics in February highlights that environmental concerns, regulations, urbanization, and traffic congestion are key factors driving the growth of the electric motorcycle market. The report forecasts significant growth in the electric motorcycles and scooters market, projecting an increase from USD 5.716 billion in 2025 to USD 6.261 billion by 2033.

With his industry expertise, Mu identified smart electric motorcycles as the next big opportunity. He first saw their potential in 2002 while exploring the Southeast Asian market but delayed the move due to underdeveloped technology and supply chains. However, with new technologies transforming the automotive industry and changing consumer behaviors, Mu now believes the time is right for electric motorcycles to succeed.

Mu emphasized that electric motorcycles must be differentiated from gasoline-powered ones at first sight by offering eye-catching designs. The sleek design of the Naxeon I AM model has been a major selling point, with customers frequently citing its "cool" appearance and smart features as key reasons for their purchase.

The Naxeon I AM model won a Red Dot Award in 2024. (Photo/Naxeon)

Beyond aesthetics, Mu highlighted that performance, user-friendliness, and riding experience are critical to winning market share.

Naxeon is focused on creating emotional value for its customers, particularly Millennials and Gen Z, many of whom are avid social media users. We are developing features like ride recording to offer content for social media sharing, including stunning views along the ride and carbon emission data, said Mu.

The Naxeon I AM features an automotive-grade charger that charges the battery to 80% in just 2 hours, offering a range of 180 km. Advances in battery technology are helping to alleviate range anxiety, a key concern for buyers. Mu emphasized that electric motorcycle brands should aim to match gasoline models in price by enabling ultra-fast charging and long-distance rides.

With new products to be released in March, Naxeon will expand its footprint in over 20 countries and regions this year. By 2029, the company aims for sales of 500,000 units and revenue of 4 billion yuan (USD 551.2 million).