Chongqing—From March 15 to 18, the 2025 Chongqing Dazu Rock Carvings International Tourism and Cultural Festival, alongside the 846th Baoding Temple Fair, will be held in Dazu. The event aims to bring together industry experts to discuss emerging trends in cultural tourism, share best practices, and foster development, all to boost the global visibility and brand influence of Dazu's cultural tourism. The festival also seeks to attract domestic and international visitors to experience and connect with the region’s rich heritage.

During the event, diplomats from countries such as Malaysia, Laos, Cambodia, Vietnam, the Philippines, and Brunei, along with travel industry representatives from across China’s southwest, national media, and influencers from Belarus, South Africa, Italy, and Canada, visited immersive destinations like Longshui Lake Resort, the 8K dome cinema, and the Dazu Rock Carvings Scenic Area. These efforts showcased the region's rich history, breathtaking natural scenery, and unique local customs.

Deputy Chief of Mission at the Embassy of Malaysia to China, Norfarina Binti Mohd Azmee, is deeply impressed by the grandeur and exquisite artistry of the Dazu Rock Carvings. She believes the carvings, as a UNESCO World Heritage site, embody profound historical significance and unparalleled artistic beauty. These unique cultural treasures are sure to captivate people from Malaysia as well.

The 2025 Cultural Tourism Industry High-Quality Development Forum and the Dazu Rock Carvings International Travel Trade Conference were highlights of the festival. The festival also hosted several cultural and tourism-related activities, including the Dazu District Homestay Industry Investment Promotion Conference and the 846th Baoding Temple Fair. These events provided a grand cultural, tourism, and industrial celebration for locals and visitors alike.