Chongqing - Curious to experience the stunning, multidimensional charm of Chongqing—China’s legendary “8D Magic Mountain City”—without leaving Singapore? Here’s your chance! From June 10 to 13, 2025, Singapore’s Ngee Ann City, Civic Plaza will be transformed into a spectacular Chongqing Immersion Zone, offering visitors a gateway into the vibrant spirit and unique charm of Western China.
The 2025 Singapore-Chongqing Week, co-organised by the Chongqing Municipal People’s Government and Singapore’s Ministry of Trade & Industry (MTI), marks a major milestone in bilateral ties. Held in conjunction with the 60th anniversary of Singapore’s independence, the 35th anniversary of China-Singapore diplomatic relations, and the 10th anniversary of the China-Singapore (Chongqing) Demonstration Initiative on Strategic Connectivity, the event showcases the depth of cooperation between the two regions.
With a bold “five-sense immersive” experience, this celebration invites Singaporeans to see, hear, touch, taste, and smell Chongqing—right from Orchard Road.
2025 Chongqing Week in Singapore and "China, an Opportunity: Chongqing Brands" Global Promotion
The official opening ceremony will take place on June 11 at 4:30 PM at the Ngee Ann City Civic Plaza. The event will open with a dynamic warm-up segment featuring looping videos of Beautiful Chongqing and Chongqing: City of Opportunity, offering a panoramic view of Chongqing’s industrial growth, cultural depth, and urban innovation.
After brief opening remarks from the host, senior officials from China and Singapore will deliver keynote speeches, highlighting past successes and future prospects in bilateral collaboration. This will be followed by a Chongqing Promotion Event and an official introduction to the Singapore-Chongqing Week program and a presentation of the second batch of featured brands under the “China, an Opportunity: Chongqing Brands” initiative.
To conclude, dignitaries will jointly announce the event’s official launch and participate in a 30-minute guided exhibition tour. The ceremony will also include an opening showcase performance and a traditional lion dance just outside the venue—blending modern spectacle with cultural tradition.
From June 10 to 13, the Chongqing Immersion Zone will host a rotating schedule of engaging exhibits and activities. Visitors can explore Chongqing’s culinary specialties, Traditional Chinese Medicine practices, and intangible cultural heritage displays, alongside a cityscape visual exhibition that brings the energy of Chongqing’s streets and skyline to life.
With experiences carefully curated to stimulate taste, sight, sound, touch, and smell, this immersive showcase invites Singaporeans to fully engage with Chongqing’s rich cultural identity and dynamic urban landscape—without ever leaving Orchard Road.
The Time-Honored Brands Flavor Exploration will feature products from both China Time-Honored Brands and Chongqing Time-Honored Brands, including Qiaotou Hotpot, Jinguyuan Chongqing Noodles, Wudu Tea, Shixian Taibai Liquor, Deyuan Sour Plum Soup, and others. These iconic names represent the deep-rooted culinary culture of Chongqing.
The exhibition will also include landmark products from the “Chongqing Trade With World ” program, bringing together cultural specialties and lifestyle products from districts and counties across all directions of the municipality—such as Dadukou, Liangping, Jiangjin, Xiushan, Kaizhou, and Fengjie—presenting the diverse and rich local characteristics of Chongqing’s southeastern, northwestern, and other areas.
At the event site, the “360 Bowls of Chongqing Flavor” Food Culture Showcase and Tasting Area will feature a photo corridor displaying dishes from all 41 districts and counties, as well as images of 43 signature first-course dishes. In addition, large LED screens will present bilingual video content in both Chinese and English, promoting Chongqing’s food culture to visitors.
Chinese culinary masters will demonstrate live cooking of representative dishes for attendees to sample. International guests will also be invited to take part in interactive culinary experiences, engaging directly in the preparation of local specialties.
Featured snacks will include Ba State Brown Sugar Sticky Rice Porridge, Chongqing Spicy Noodles, and Sweet Fermented Rice Dumplings; cold dishes such as Bobo Chicken Skewers, Wanzhou Cold Noodles, Maoxi Marinated Dishes, and Chongqing Crispy Pork; hot dishes like Chongqing Hotpot, Geleshan Spicy Chicken, and Jiangjin Pickled Fish; and soup offerings such as Mushroom and Free-Range Chicken Soup. Notably, the lineup also features Xinma Wontons, a brand that once hosted Mr. Lee Kuan Yew during a visit.
There will also be live culinary carving demonstrations, where ingredients such as watermelon, tomato, and radish will be transformed into artistic food sculptures. If you can’t take home the heat of Chongqing, then bring home its unforgettable flavors.
The Coffee Crossover Experiment Station will feature a collaboration between Chongqing’s new retail brand onebay Coffee and well-known Chinese beverage names already operating in Singapore, including Jiangxiaobai and CHAGEE. Visitors will be able to enjoy tea, coffee, and liquor offerings that blend beverage craftsmanship with Chinese and Chongqing culture—allowing them to taste the spirit of the city in every sip.
Chongqing Minced Pork Noodles
Chongqing Tieshanping Peppercorn Chicken
The static exhibition of intangible cultural heritage will bring together both national-level and municipal-level items, showcasing exquisite crafts such as Xia cloth weaving, Rongchang folding fans, Rongchang pottery, Dazu Rock Carvings, Miao embroidery, papercutting, traditional incense blending and making techniques, horn carving, and lacquerware. Also on display are Han dynasty brick rubbings and replicas from the China Three Gorges Museum in Chongqing, highlighting the profound heritage and millennia-old craftsmanship of the Bayu region.
The Chongqing City Image Exhibition features four main themes. “Hi, I'm Chongqing” focuses on the city’s three-dimensional urban landscape and everyday life; “China, an Opportunity: Chongqing Brands” presents the city’s industrial development opportunities; “Raffles City Chongqing” showcases an iconic landmark and symbol of China-Singapore collaboration. Changan Automobile, which has already entered the Singapore market, and Hichain Technology, which is exploring opportunities in Singapore with its EV charging stations, together compose a movement under the “Chongqing Vehicles Going Global” initiative.
Ronchang Pottery
“Auspicious Dragon and Phoenix” Antique Embroidery from Pengshui
In the “Tea for Harmony: Yaji Cultural Salon” segment of the Chongqing Culture and Tourism Exhibition Zone, the core auditory experiences will feature guqin performance and a series of Miao folk songs presented in tandem.
The guqin performance will evoke a serene and ethereal ambiance through traditional repertoire, accompanied by visual elements such as Rongchang pottery tea sets and traditional incense blending, together conveying the refined elegance of Chinese tea culture.
The music and dance piece “Flying Songs of Miao Mountain” will be performed live at the opening ceremony by artists from Pengshui and other Miao-populated areas of Chongqing. Through their powerful and melodious voices, they will showcase the musical wisdom of Bayu’s ethnic minorities in a vibrant expression of intangible heritage.
At the opening ceremony of Chongqing Week, Chinese erhu musician Liu Guangyu will deliver a live erhu performance.
A live guqin performance will also be featured at the venue.
At the event, inheritors of intangible cultural heritage—such as Chongqing paper cutting, Rongchang Xiabu, and Rongchang pottery—will give live demonstrations of their crafts. Visitors will not only have the chance to observe these traditional techniques up close, but also to participate in hands-on sessions, directly engaging with the artistry and unlocking the cultural codes of Bayu craftsmanship.
The organizers will also offer on-site instruction in Baduanjin, a traditional Chinese wellness practice. Participants will explore the harmony of breath and movement, experiencing first-hand the wisdom of classical health cultivation.
Exquisite Rongchang Xiabu (Photo by CQCIE)
The Traditional Chinese Medicine (TCM) exhibition area centers on the theme of “medicinal aromas”, showcasing authentic medicinal herbs known as the “10 Signature Medicinal Herbs of Chongqing” alongside Chinese patent medicines from leading enterprises such as Taiji Group, Sichuan Hill-An Pharmaceutical Co., Ltd., Huasen Pharmaceutical, and Three Gorges Yunhai Pharmaceutical.
National-level intangible cultural heritage inheritors, together with experts from Chongqing Traditional Chinese Medicine Hospital, will provide on-site consultations using the classical diagnostic methods of inspection, auscultation and olfaction, inquiry, and palpation. Visitors can personally experience pulse diagnosis, bone setting, and ear acupressure, gaining insight into the sophistication of traditional Chinese medical techniques.
Additionally, the “Ancient Bashu Medical Tradition and Natural Origins Exhibition” allows Singaporean citizens to appreciate Chongqing’s heritage of traditional wellness wisdom and the aesthetic principles of Eastern medicine.
Huanglian (Coptis), one of the “10 Signature Medicinal Herbs of Chongqing”
Bring your family and friends to Ngee Ann City to fully immerse your senses in Chongqing’s fiery zest, gentle warmth, rich heritage, and innovative spirit! Whether slurping an authentic bowl of Chongqing noodles, carving your own custom stone sculpture, or taking a commemorative photo at the dual-city display, you’ll create unforgettable “Singapore-style Chongqing” memories like no other.
Chongqing Night View (Photo by Chen Yunyuan)
Chongqing Tongliang Dragon Dance（Photo by Zhang Kunkun）
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