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From Underdevelopment to National Acclaim: A Chongqing Model for Sustainable Rural Transformation

By FENG, XIAOLOU|Jul 22,2025

Chongqing - On a summer day in Huangzhuang Village, lush sorghum fields sway in the wind. Nestled in Chongqing's Jiangjin District, Huangzhuang has become an unlikely success story, rising from an underdeveloped region to earn China's prestigious "National Civilized Village" title this year. This remarkable transformation began with an innovative approach to land management and blossomed into a thriving rural economy.

Huangzhuang Village (Photo/Shangyou News)

The village's breakthrough came through its "Three Transformations" initiative, converting resources into assets, funds into shares, and farmers into shareholders of local businesses.

By partnering with Jiangxiaobai Distillery and establishing a cooperative, the village pooled over 2,600 acres of farmland. Villagers now enjoy quadruple income streams from land shares, dividends, wages, and small side businesses. The model has proven so successful that the original 2,000-acre sorghum operation has expanded fivefold across neighboring towns.

In addition, Huangzhuang cleverly capitalized on its agricultural assets by creating a rapeseed flower festival attracting 500,000+ annual visitors, developing year-round attractions like an AR/VR agrarian theme park, and building unique "space capsule" glamping accommodations. This tourism boom has brought 40 families back to start businesses, from farm stays to local craft stalls.

Hotpot in flower fields (Photo/Shangyou News)

The village's secret to success is its hyper-local governance model. It is supported by eight community grids for rapid issue resolution. Regular "courtyard meetings" enable residents to vote on a wide range of issues, from infrastructure to trash collection. This model has maintained 100% dispute resolution while fostering strong community bonds.

Huangzhuang didn't develop blindly—it developed responsibly and sustainably. For instance, a village beautification program is funded with three million yuan (around 417,946.50 USD). Organic fertilizer is encouraged to recycle crop waste, and strict environmental maintenance systems govern it.

From its innovative land use to its balanced approach to tourism and sustainability, Huangzhuang offers a compelling blueprint for rural revitalization. As Village Party Secretary Yu Xiaofeng notes: "For us, civilization-building isn't a destination - it's an ongoing journey."


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