Chongqing - Chongqing showcased its cultural and tourism strengths at the 22nd China-ASEAN Expo Tourism Exhibition, held from September 19 to 21, 2025, at the Guilin International Conference and Exhibition Center. The event, themed “Deepening China-ASEAN Cultural and Tourism Cooperation, Jointly Building the RCEP Tourism Economic Circle,” emphasized integrated cultural and tourism development, technology adoption, and sustainable growth. With a focus on expanding regional tourism collaboration, Chongqing played an active role in sessions such as the China-ASEAN Cross-Border Tourism Dialogue and tourism business matching, reinforcing its strategic position in the RCEP tourism economic circle.

To deepen engagement with ASEAN and Southeast Asian markets, the Chongqing Municipal Commission of Culture and Tourism Development organized a delegation featuring officials and businesses from key districts such as Wulong, Fengdu, Shizhu, and Shapingba, as well as major scenic areas, travel agencies, and cultural enterprises. Aligned with the city’s goal to enhance tourism cooperation via the New International Land-Sea Trade Corridor, the delegation conducted wide-ranging promotional and negotiation activities, highlighting Chongqing’s commitment to regional partnerships.

Under the theme "Majestic Landscape, Dynamic Chongqing," Chongqing's exhibition area created an immersive experience with iconic features, including Hongyadong stilted buildings and a replica of its rail transit system. The booth drew significant attention through video displays, promotional materials, intangible cultural heritage exhibits, and creative souvenirs, illustrating Chongqing’s harmonious blend of natural beauty and urban vitality. A dedicated promotional session during the Expo further attracted industry professionals and visitors, fostering new collaboration opportunities.

Chongqing's exhibition is themed "Majestic Landscape, Dynamic Chongqing". (Photo: Chongqing Municipal Commission of Culture and Tourism Development)

A representative from the Chongqing Municipal Commission of Culture and Tourism Development emphasized that the city will continue to leverage such platforms to advance its development as an international consumption hub and a globally recognized cultural and tourism destination. Efforts will include growing inbound tourism and strengthening cooperation with regions along the New International Land-Sea Trade Corridor. By blending Chongqing’s majestic landscapes with ASEAN’s diverse cultural appeal, the city aims to contribute dynamic energy to high-quality tourism exchanges between China and ASEAN.

Additionally, Chongqing's representatives joined the 19th UN Tourism/PATA Tourism Trends and Outlook Conference, engaging in substantive discussions with international tourism organizations to explore future trends and opportunities.

Tourists are paying an interactive visit at the Chongqing exhibition area. (Photo: Chongqing Municipal Commission of Culture and Tourism Development)