Chongqing – On October 14, the chili industry entered a new chapter of innovation as the All-Spice Experience Center opened at the Dezhuang Hotpot Museum in Chongqing's Nan'an District.

The launch marks a major milestone in bringing scientific precision to the world of spice. Chili heat can be expressed through a standardized numerical system with the center's opening, much like how °C measures temperature or % measures alcohol. This innovation allows diners around the world to enjoy spice at the exact level they prefer.

The All-Spice Experience Center was launched in Chongqing. (Photo/The event organizer)

"This marks a turning point for the global chili industry," said Li Dejian, Chairman of Dezhuang Group and chief designer of the All-Spice Experience Center. "From now on, spice has a precise measurement. Whether you love it mild or fiery, you can enjoy chili with scientific accuracy."

Chongqing hotpot. (Photo/The event organizer)

Industry leaders, scholars, and chili producers from across China attended the ceremony, including representatives from the China Association of Leading Agricultural Enterprises and the Chongqing Hotpot Association, who called the innovation a major step in modernizing traditional cuisine.

According to Li Yaqian, Director of the Dezhuang Hotpot Museum, the new system gives consumers worldwide a shared "language of spice". "The Spicy Scale is like a universal guide to heat. Whether you're in Chongqing, New York, or Paris, when you order a dish marked Level 12 on the Spicy Scale, you'll get the same perfect heat every time."

Guests explored the All-Spice Experience Center and sampled creative dishes ranging from mild 12° to the daring 75°. (Photo/The event organizer)

More than just a culinary innovation, the All-Spice Experience Center represents China's growing influence in shaping international food standards. By combining digital technology with traditional cuisine, Chongqing is helping the world understand spice in a new, precise, and joyful way.