The festive buzz of Spring Festival is more than holiday cheer — it reflects the steady rise of China’s domestic demand. Retail and service consumption are growing in tandem, urban commercial vitality is accelerating, and lifestyles are continuing to upgrade.
In this episode, we draw on real-life cases and city-level examples to explore how goods and services are forming a “dual engine” of consumption, and how cities like Chongqing are activating market vitality from both the supply and demand sides. With policy guidance, market momentum, and broad public participation working together, the consumer energy embedded in the holiday season is being transformed into real economic momentum.
As the Year of the Horse begins, these vibrant consumption scenes offer a window into the next phase of China’s economy — and the direction its growth is taking.