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Chongqing Wulong's All-out Efforts to Build Smart Holistic Tourism

By YULING CHEN|Dec 19,2018

By Yuling Chen, EDITOR

 As the horizon rises out of a morning song, you are awoken by an oriental gong that echoes through the blooming rose of time.

It is an excerpt from Rose of Time by Beidao.

Hazy mist envelopes such a world, where the gentle road runs deep into the mountain. Flocks and herds are leisurely searching for food on the lush grasslands on both sides, as well as wildflowers nearly contrast with the distant houses, which creates a fairyland and enables Wulong to live up to its reputation of “Eastern Switzerland”.

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Fairy Mountain in Wulong, Chongqing

Wulong became the shooting option of many films and TV dramas thanks to the reform and opening-up policy. The rose in the baptism of time began to show her beauty and magic.

Build a Card of Citywide Tourism Backed by its Resource Advantages

Wulong boasts majestic Dalou Mountains, picturesque Wuling Mountains and secluded Wujiang Gorge Scenic Area of Yanhe (Wulong Gallery). Additionally, it is a collection of sky pit, geosuture, grasslands, gorges, waterfalls, karst caves, forest and streams and rivers. So it receives the name of “World Museum of Karst Ecology”. More than 260 scenic spots are to be developed all over the whole region with many different sceneries.

Rich tourism resources have aroused wide-ranging attention, and the tourism industry here is booming.

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2018 "Baima Mountain Cup" the 15th China International Mountain Quest opens in Wulong,  Chongqing.(Photo by Yang Hao)

Coordinated Development across the Region for Building the Special Tourism

In a bid to build its holistic tourism, Wulong makes a big push on coordinated and integrated development. It combines tourism with culture, agriculture, cultural sports, and industries, based on the firmly established concept of “tourism +” and “+ tourism”. The proper combination between tourism and profitable agriculture with mountainous features and the integration between scenic areas and urban areas help to create a new development pattern with the high quality of holistic tourism. Tourism plays a core role in the development of industries and products, promoting structural and functional regulations as well as improving people’s livelihood.

With the idea of “deeply discovering local cultural elements, extracting the essence of local cultural tourism, telling Wulong stories, promoting the deep integration of culture and tourism and building a special tourism brand”, Wulong rolls out a series of cultural and creative products, as well as IP visual system, to create a batch of cultural and creative parks, art blocks and intangible cultural heritage workshops.

Wulong  promotes the integration of culture and tourism 

Not only that, but Wu Long has also made great efforts to explore and develop film and television and explore cultural elements in music, academy, farming, folk, popular science, and architecture.

All aims to promote the deep integration of culture and tourism as well as make the best of the human landscape, sports events, and ecological culture to enrich tourism products, sublimate the connotation of tourism development and successfully create a cultural and tourism integration demonstration area.

Wulong gives a full play of its resources for the world heritage, relaxing resort, and cultural history. The city speeds up the creation of “World Famous Tourist Destinations” and “National High-quality Tourism Demonstration Area”. What's more, it effectively promotes the coordinated development of holistic tourism of Wulong and achieves a new level of integration of industries and cities featuring the linkage effect between urban areas and scenic areas.

Charming Wulong will continue to write new legends by riding the wave of reform and opening-up policy.

Source: CQCB

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