This June, iChongqing and WCICO are excited to collaborate with overseas social media accounts from various provincial regions in Western China to showcase the region’s breathtaking summer landscapes. Through engaging posts and captivating visuals, we aim to invite a global audience to explore Western China's diverse beauty and cultural richness during this vibrant season.

As summer unfolds, Western China transforms into a lush paradise. From the rolling hills of Sichuan, where vibrant green fields stretch endlessly, to the scenic riverbanks of Guizhou, each region offers unique summer experiences. The warm weather encourages outdoor activities, from hiking in the mountains to relaxing by serene lakes, where families and friends gather to enjoy picnics and water sports.

Our campaign will guide viewers through vivid visual storytelling, revealing secret summer retreats hidden within their phone galleries. Imagine discovering the refreshing shade of a hidden bamboo grove or the tranquil beauty of a lakeside sunset. These cherished spots are where locals escape the summer heat, finding peace in nature's embrace.