Chongqing — Chongqing has reached a new milestone in the integration of film and technology. On November 17, Chongqing Bolaa Network announced that its XR (extended reality) film Miaomiao Miya won the Best Narrative Innovation Award at the Extended Reality Film Season on November 15 — the first time an XR production from Chongqing has ever received recognition at the Golden Rooster and Hundred Flowers Film Festival.

The film centers on “Qiuqiu,” a calico cat whose perspective becomes the viewer’s window into the world. Using VR, AR, and other XR technologies, Miaomiao Miya allows audiences to “become” a small cat exploring a home, a coffee shop, a music salon, a library, and even a ship at sea — experiencing play, music, and discovery from an immersive, animal-eye viewpoint.

Since its debut this summer, the film has drawn wide attention and is now on a three-month exhibition tour in Xiamen. Once conditions allow, audiences in Chongqing may also have the chance to experience this innovative XR production locally.

According to Bolaa Network, this year’s Golden Rooster and Hundred Flowers Film Festival introduced the Extended Reality Film Season and the XR Film Exhibition to promote deeper integration between cinema and frontier technologies. Eleven works, including Miaomiao Miya, were selected for the festival’s recommendation section.

A representative from Bolaa Network receives the award at the 2025 China Golden Rooster and Hundred Flowers Film Festival. (Photo/Bolaa Network)

The company attributes the film’s success to its distinctive narrative approach. As a leading digital technology enterprise in China, Bolaa Network has accelerated its exploration of cutting-edge technologies and released multiple high-quality virtual-content projects over the past year. With its nature-themed, animal-perspective storytelling, Miaomiao Miya resonated with both judges and audiences, earning praise for its creative narrative and technical innovation. The award underscores the company’s efforts in advancing the integration of “digital technology + high-quality cultural content.”

Looking ahead, Bolaa Network plans to further expand its work in virtual-content production and hardware collaboration. China recently issued an implementation guideline encouraging the large-scale adoption of technologies such as virtual reality across consumer scenarios. The company says it will continue deepening technological research, accelerating real-world applications, and creating more high-quality works to support high-quality development across industries through digital innovation.