Chongqing - As the Chinese New Year approaches, a creative fusion of Western pop culture and Chinese tradition is capturing hearts online. Draco Malfoy, the iconic antagonist from the Harry Potter series, has been unexpectedly reinvented as a symbol of fortune for the upcoming Year of the Horse, sparking a viral merchandise trend.

A Year of the Horse "Fu" character designed by netizens using screen captures of Malfoy. (Screenshot)

The phenomenon revolves around a playful pun. Malfoy’s Chinese name, "马尔福" (Mǎ ěr fú), is being reinterpreted as "马年尔等有福了" (Mǎ nián ěr děng yǒu fú le), meaning "In the Horse Year, all of you shall receive good fortune." This clever wordplay inspired netizens to design traditional "Fu" (福) characters - symbolizing luck - featuring the blonde wizard’s likeness.

What began as fan art has swiftly evolved into a booming micro-industry. E-commerce platforms are now filled with themed products, including spring couplets, door posters, refrigerator magnets, and phone cases. Prices range from a few to several dozen yuan, with some shops offering custom designs. One popular listing, a “Malfoy - Fortune Has Arrived” poster, reportedly saw over 100 sales within 24 hours.

Malfoy-themed Chinese New Year merchandise is sold on e-commerce platforms. (Screenshot)

The trend has also drawn international attention. Several overseas media outlets have highlighted how the “horse” in Malfoy aligns with the Chinese zodiac, transforming the fictional villain into an emblem of seasonal luck. Adding to the global appeal, Tom Felton, the actor who portrayed Draco Malfoy, shared a news report about the trend on his social media account on February 3.

Tom Felton, the British actor who played Malfoy, reposted a report on his personal social media account about "Malfoy Fu" gaining popularity on Chinese social platforms.

“With the right name, even a rival can become the star of the show,” one amused comment read, capturing the lighthearted spirit behind the phenomenon. As young consumers embrace this blend of nostalgia and tradition, Malfoy’s magical transition from Slytherin foil to festive icon underscores the dynamic, cross-cultural creativity defining modern holiday celebrations.