Chongqing — Traditional crafts, regional specialties and digital installations are drawing visitors to the 9th China Intangible Cultural Heritage Expo, held in western China for the first time.

Running from Nov. 6 to 10, the event brings together 890 intangible cultural heritage projects and 930 inheritors from China's 31 provinces, municipalities and autonomous regions, as well as the Xinjiang Production and Construction Corps.

Among them is Luo Zelin, a 25-year-old fourth-generation inheritor of Shaci Random-Stitch Embroidery, a Chongqing municipal-level intangible cultural heritage project. With a history dating back to the War of Resistance Against Japanese Aggression, the embroidery tradition spans nearly a century. The young inheritor hopes to pass the craft on to more people of her generation.

Technology offers another way to explore China's cultural legacy. The Dazu Rock Carvings digital experience area introduces visitors to the renowned sculptures through digital displays. The expo also features an interactive weaving installation combining a physical loom component, a screen and projections to demonstrate traditional techniques.

The expo reflects evolving ways to share and sustain intangible cultural heritage, with skilled inheritors, young volunteers, and digital experiences helping bring traditional knowledge to new audiences and future generations.