By Yuling Chen, EDITOR

Chongqing people start a new day with Chongqing Noodles as breakfast.

Chongqing Noodles

Zhengdong Dandan Noodles, the first restaurant of Chongqing Noodles, attracts numerous diners every day.

If there are 2,000 customers in a day, about 500 of them would choose Dandan Noodles.

Why can Zhengdong Dandan Noodles stand out in this industry and keep developing fast? How does it do that? The story has to start with its fourth-generation successor Cai Xiong.

Being decides to inherit the culture of Chongqing Noodles

Cai Xiong is committed to the protection, restoration and inheritance of famous and special snacks in Chongqing.

Cai Xiong (Photo from CQCB)

Led by Cai Xiong, Chongqing Yuzhong Business Development Co., Ltd. has restored at least 400 to 500 varieties of Chongqing snacks, among which about 50 to 60 ones are the most representative. Zhengdong Dandan Noodles are one of them, and it is also the most beloved one for Cai Xiong.

A bowl of Chongqing Noodles with great originality

Cai Xiong hopes that in the future, Zhengdong Dandan Noodles will go throughout China and even around the world, and opening chain stores become imperative. Different from the development path of many domestic catering brands, Zhengdong Dandan Noodles chooses to “build the central kitchen before setting up a restaurant”.

In that way, its products will naturally have the advantages of standardization and large scale, with the product quality and food safety guaranteed. In addition, technological breakthroughs will be constantly made, along with multiple combinations of its operating modes.

Zhengdong Dandan Noodles survived in the numerous time-honored brands in Chongqing with business booming in a new round of economic situation. The integrated modes of its business operation had played a key role.

At present, it mainly adopts direct operation because the product quality of franchised outlets is difficult to control. “What if the franchise replaces our food material with that of poor quality?” as Yang Bin said, “We could go a little bit slower, but we must ensure the product quality.”

Source: CQCB

Relevant link: