By Xinyi Li, EDITOR
During the seven-day Spring Festival, Chongqing’s tourism market achieved a great start. Moreover, it received 47,259,800 tourists from home and abroad with the revenue reaching RMB 18.029 billion. In addition, the year-on-year growth was 10.26% and 34.82% respectively.
Chongqing’s tourism market achieved a great start during the Chinese New Year
Chongqing plans to better develop the elements of the “the Three Gorges”, “downtown”, “art and culture”, “hot spring”, and “county”. Therefore, it held an event of "Golden Idea", which collects ideas for integrative development of culture and tourism in Chongqing. Centered on the “integration of culture and tourism”, the competition is not for the simple combination of the two elements. Instead, it is for the mutual promotion of them. Besides, culture enhances the profundity and connotation of tourism while tourism provides the carrier and channel for culture materialization. They have jointly spawned the premium contents and consumption hotspots.
To integrate and develop the culture and tourism more, Chongqing held the event of "Golden Ideas"
The slow traditional cruise ship and the fast modern mono-rail realize the ideal complementation. They can offer the tourists a unique experience of land-water integration with mountains and waters surrounding them.
Visitors are taking photos on CRT
Meanwhile, the CRT Line 2, the first mono-rail route in Chongqing, is also an “online celebrity”. It may take the lead in exploring and developing the route of “water bus + urban mono-rail”. Moreover, it can set up water bus stations at suitable locations where tourists can leave for popular riverside scenic spots.
The long history has created 159 items of intangible cultural heritage in Chongqing.
They include 8 items of folk literature, 37 items of folk music, and 18 items of folk dance. Additionally, there are 18 items of traditional drama, 7 items of folk art forms, 5 items of acrobatics and athletics. In the meantime, Chongqing also boasts 5 items of folk fine art and 44 items of traditional handicraft. Moreover, there are also 4 items of traditional medicine and 13 items of folk custom.
Dragon Dance of Tongliang District, Chongqing
Among them, folk dances and traditional dramas with large scenes and strong ornamental value are appropriate for performances. Chongqing holds the performances monthly in major scenic spots in turn.
There are no other two ways to produce a local theme song about tourism. They include selecting the best from existing songs familiar to and popular with people and openly collecting new songs.
Tourists in Chongqing
With a profound history and culture and magnificent natural landscape, Chongqing’s beautiful scenery, delicious food, and beauties are world-famous. Nowadays, we have many existing songs about Chongqing. However, it seems hard to find the ideal one that represents Chongqing’s historical and cultural connotations and distinctive tourism resources. Through the open collection, we will have satisfactory and evocative songs under the theme of tourism during the promotion process.
Hot spring, a world-class tourism resource in Chongqing, is of great health preserving value. Chongqing can fully integrate the culture of health preserving into the hot spring tourism. Consequently, it may create an industrial development cluster of “hot spring + health”. Additionally, it may constantly enrich the products and business types of “air, water, physical exercise, food, and medicine”. Thus, they all take the hot spring as a carrier for health preserving.
A hot spring resort in Chongqing
Three Gorges of the Yangtze River is the most famous international tourist destination in Chongqing. Chongqing plans to open its door for investment and cooperation to introduce enterprises with strength, experience, credibility, and passion. Besides, it aims to relieve the development stress of the government through strengthening enterprises’ strong financial strength and talent advantage. Furthermore, the government needs to be a strong supporter of constructing and upgrading the cultural tourism resources of the Three Gorges.
The Three Gorges
Source: Xinhuanet
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