By Yuling Chen, iChongqing News

Chongqing-Culture and tourism are closely intertwined. Southwest China's Chongqing Municipality now invites you to offer suggestions for its integrated development of culture and tourism. And Guess what! Your valuable golden idea may be worth RMB 300,000.

The press conference of the International Golden Idea Competition on Culture and Tourism Integrated Development of Chongqing took place on January 16, 2019. The idea-collection starts from Wednesday to April 19 and the whole activity runs to June 30 this year. The event sponsors are Chongqing Municipal Commission of Culture and Tourism Development and Office for National Brands Project of Xinhua News Agency.  News and Information Center of Xinhua News Agency and Xinhuanet. Ltd. co-orgainze the competition. Moreover, Baidu Chongqing is the coordinator.

The press conference of the International Golden Idea Competition on Culture and Tourism Integrated Development of Chongqing took place on January 16, 2019.

It is designed to boost high-quality development and improve living standards for locals. Moreover, it aims to build Chongqing into a culturally competitive city and a world-famous tourist destination. Here are some competition details.

Tourists are taking pictures of the amazing night view in Chongqing, China. (Photo by Liu Li)

Prizes

Two ways for foreigners to participate

1.Website: http://www.cq.xinhuanet.com/2019/cqwljdz/index_e.htm

2.Email: cqwljdz@163.com

Note: submission deadline is April 19, 2019 (BJT).

Eight specified aspects

To attain the desired result, the golden idea competition specifies eight dimensions for the participants to contribute ideas on.

They are:

1. Chongqing tourism boasts distinctive advantages in the five aspects related to the Three Gorges, the Mountainous City, the Local Culture, the Hot Springs and the Countryside. How to regard and interpret these advantages? What new businesses, programs, and products can be developed by tapping into these advantages?

2. What is well worth doing in integrating tourism with agriculture, with industry, with healthcare, with sports and the like in Chongqing?

3. As for the tourism project of the Three Gorges, one of the long-time golden destinations for international tourists, how to improve it?

4. Given that Chongqing is known as “Global Capital of Hot Springs”, how to develop its hot spring culture and tourism on a certain scale, and how to develop related products and make them go global?

5. How to develop industries, programs, and products related to the Bayu culture, the Three Gorges culture, the War of Resistance culture, the Revolution culture, the United Front culture, and the Migration culture typical of Chongqing?

6. How to utilize and develop the celebrity, ancient town and intangible cultural heritage resources of Chongqing? What new derivatives and culture & tourism commodities can be developed?

7. How to conduct further integration between tourism and such cultural industries and products represented by the museums, libraries, films and TV programs, and performing arts so as to hold greater appeal to tourists?

8. How to make the marketing of Chongqing culture and tourism brands go global? What new gimmicks, contents, forms, and channels can be adopted?

Guidelines

1. No fixed requirement is placed on the perspective, orientation, content, and form of the entry. The arguments and solutions in the entry shall be provided on a case-by-case basis, and they should be insightful, analytical and constructive. Besides, they shall be highly relevant, feasible and creative. The empty talk should be avoided.

2. The entry should present clear-cut views in concise language. With no limit on the word count, the entry shall reflect the development trend and market demand of modern culture and tourism industries.

3. The entry must be original and plagiarism is strictly prohibited. In case of any dispute arising from infringement of copyright or intellectual property right, the contributor shall be liable for related responsibilities.

4. The author holds the copyright while Chongqing Municipal Commission of Culture and Tourism Development reserves the right to use the entry.

Evaluation

The competition involves initial and final evaluations. In the first place, the initial evaluation panel shall select the top 100 entries which shall be subject to evaluation by the final evaluation panel. Furthermore, to ensure the evaluation goes in an open, fair and just manner and highlight the professionalism and authoritativeness of the activity, Chongqing Notary Public Office shall oversee the evaluation throughout the process. Additionally, the employees with the sponsors and organizers are disallowed to compose or contribute any entry, and they can at most do the evaluation work.

Moreover, the final evaluation panel shall be made up of one to two leaders from the sponsors, two to four renowned culture and tourism experts from China and abroad, and one to two experts from the mainstream media.

Statements

1. Each contributor in the golden idea competition shall provide his real name and identification as well as contact information.

2. The submitted work must be original. Once the contributor is caught for plagiarism, he shall be disqualified for the competition and be liable for all legal responsibilities related to the copyright and rights to reputation and privacy. The organizers have the right to use the work, for instance, to use it for albums, exhibitions, and promotion of relevant events.

3. Once the submitted work adopted, Chongqing Municipal Commission of Culture and Tourism Development holds all the right to use, publish and adapt it.

4. The personal income tax shall be paid by the organizers while all other expenses incurred in submission shall be borne by the related institutions or individuals themselves.

5. Chongqing Municipal Commission of Culture and Tourism Development reserves the right to interpret this activity. Participation in the competition is deemed accepting and abiding by the rules provided herein.

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