Chongqing- To facilitate upgrading in industry and consumption-led by the building of Chongqing into an international consumption center, Chongqing Municipal People's Government printed and issued the implementation opinions on developing "Bayu new consumption".

In 2020, the retail sales of consumer goods in Chongqing totaled 1,178.72 billion yuan (about 183.41 billion U.S. dollars), up 1.3% every year. As a result, the city ranked 4th domestically.

Since 2021, the city has kept good momentum in the consumer market, where its total retail sales in the first quarter expanded by 41.7% to 337.88 billion yuan.

Combining Chongqing's actual situation and consumption characteristics, the implementation opinions coordinates the work of implementing the action of "Bayu New Consumption."

International consumption center

Building the city into an international consumption center, the Implementation Opinions emphasizes consumption transformation and upgrading in erecting clusters for international shopping, food, conventions and exhibitions, tourism, and cultural development.

Specifically, it aims to build Chongqing into an international consumption center clearer by coordinating the eight tasks.

This involves quality improvement, digital empowerment, green and healthy development, market segmentation, international expansion, scene optimization, smooth circulation, and universal access and sharing.

High-quality development

According to the Implementation Opinions, Chongqing should endeavor to advance consumption transformation and upgrade to achieve high-quality development, following the trend towards high-quality, smart, green, and international consumption and highlight supply-side structural reform.

The city must establish a diversified supply system of green and healthy products by implementing green and healthy action to enter the consumer market.

Meanwhile, the city needs to carry out scenario optimization.

By virtue of the characteristic natural and cultural resources, it should build central business districts, Cuntan International New Town, and other high-level international consumption core areas, construct world-renowned quality business districts, and form consumption clusters with different features to enhance the charm of consumption in Chongqing.

Additionally, through international expansion, introducing and developing international exhibitions and competitions, staging international consumption festivals, and improving the international marketing network, the city will help its consumer market go global and be known worldwide.

Needs for a high-quality life

To meet people's needs for a high-quality life, Chongqing must strive to lead new supply via new consumption and create new demands via new supply to continuously serve people's needs for a life of higher quality.

The Implementation Opinions also ask for higher consumption quality and more characteristic and quality consumption supply based on services to satisfy residents' needs for consumption upgrading.

This involves digital empowerment, which can help Chongqing develop new types of consumption and new industry formats, expand space for consumption and offer quick and convenient services.

Regarding market segmentation, the city needs to innovate customized consumption, boost holiday consumption, upgrade public consumption and adapt to residents' diverse consumption needs at different levels.

Furthermore, to achieve universal access to and sharing of consumption, the city needs to optimize the layout of urban and rural service outlets and encourage joint development and sharing of industry formats, thus enabling everyone to enjoy consumption.