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Chongqing has a Plan to Build an International Consumption Center

By VIVIAN YANICHONGQING|Nov 15,2021

Chongqing- Chongqing is a city that incorporates consumption into its economic and social development plans, according to the Chongqing Municipal Commission of Commerce on Friday.

Two targets

By 2025

By 2025, Chongqing’s total retail sales of social consumer goods will exceed 1.55 trillion yuan (about 240 billion U.S. dollars), and its online retail sales will exceed 200 billion yuan.

In addition, two world-class and ten high-quality commercial circles, 100 famous streets and towns with unique local characteristics, and several clusters for the integrated development of business, culture, tourism, and sports will be built.

By then, the city will become a specialized international consumption center with a strong capacity for driving the development of western China and meets the need for the Belt and Road initiative, according to the Implementation Plan for Cultivating and Building an International Consumption Center City in Chongqing.

By 2030

By 2030, Chongqing will be built into an international consumption center city involving Bayu characteristics, showing Chinese style, leading global fashion, radiating West China, facing the world, and evolving in global influence, competitiveness and reputation.

A picture of night view in Chongqing. (iChongqing/ Vivian Yan)

Gathering international consumer resources

Guided by the wider and comprehensive opening-up strategy, Chongqing focuses on implementing three major projects, including gathering international consumption resources, the cultivation and growth of local quality goods, and the branding of special services.

Gathering international consumption resources, the city focuses on creating a hub for the global allocation of consumer resources. This includes creating a global concentration of quality market players, cultivating a preferred location for world-renowned brands, and building a leading region for global quality services.

The project of cultivating Chongqing’s quality goods aims to produce a number of “Chongqing’s quality goods” with local characteristics by implementing three strategies: increasing variety, improving quality, and creating brands.

Branding special services are to speed up Chongqing’s upgrade towards a major center of service consumption, making a series of brands to be stronger, such as “nature-based tourism,” “a culinary capital,” “nature-based healthcare service,” “outdoor sports,” and “cultural consumption,” representing the business cards of Chongqing.

Promoting quality in consumption

Chongqing will carry out three major projects, involving improving the quality of the international consumption carrier, integrating and innovating digital consumption, and enhancing the capacity of international exhibitions and events, according to the Implementation Plan.

International consumption carrier

Improving the quality of the international consumption carrier means that Chongqing will incorporate the urban improvement and renewal into the construction of an important international consumption area.

Chongqing plans to build two centers for international consumption, including Central Business District (CBD) and Cuntan International New Town.

The CBD is expected to collaborate with Jiefangbei, Jiangbeizui, and Nanbin Road to build a 5A scenic area in Changjiahui and grow into the world-renowned Jiefangbei-Chaotianmen business district.

The Cuntan International New Town is built around the cruise home-port, speeding up the development of such functions as modern service, international exchange, and fashion consumption.

Digital consumption

Integrating and innovating digital consumption means that Chongqing will use the Internet, big data, blockchain, and other modern information technologies to promote the digitalization and intellectualization of shopping malls, supermarkets, and other business entities.

International exhibitions and events

Enhancing the capacity of international exhibitions and events is to raise the international exhibition level.

“Chongqing will prepare and host the 2023 AFC Asian Cup to a high standard, and enhance the quality and influence of events, such as the Chongqing International Marathon and IFSC Climbing World Cup-Chongqing,” said Yang Guishan, member of the Party Committee and Deputy Director-General of Administration of Sport of Chongqing.

Yang said that Chongqing also plans to build 100 smart stadiums in three years.

A picture of Chongqing on the riverside. (iChongqing/ Vivian Yan)

Enhancing radiation influence worldwide

Liangjiang New Area has strengthened the construction of open corridors, and the Guoyuan Port has been approved as the only port-based national logistics hub in western China, and its open interplay with the Singapore Port has been enhanced, according to Yi Yanghua, Deputy Director of Modern Service Industry Bureau at Chongqing Liangjiang New Area Administration Committee.

Guoyuan Port is an important point linking the construction of the Belt and Road and the Yangtze River Economic Belt. (iChongqing/ Vivian Yan)

Meanwhile, the New International Land and Sea Trade Corridor (ILSTC) and the China Railway Express to Europe have been in regular service in Liangjiang New Area, helping “Chongqing-made” electronic products, machinery, and local specialties to connect with the international supply and industry chain, and better integrate into the international consumption chain.

On this basis, Chongqing plans to implement two major projects to enhance the capacity of international corridors, as well as international and domestic exchanges and cooperation to strengthen coordinated development.

International corridors

Enhancing the capacity of international corridors, Chongqing will actively integrate into the Belt and Road initiative, give full play to the advantages of the ILSTC and the China Railway Express to Europe, and make good use of the project of the China-Singapore (Chongqing) Demonstration Initiative on Strategic Connectivity (CCI) and other open platforms to enhance the level of transit and distribution of global consumer goods, as well as the convergence and access of international tourists.

International and domestic exchanges and cooperation

In terms of international and domestic exchanges and cooperation, Chongqing will strengthen exchanges and cooperation with international sister cities and countries along the Belt and Road, expand the depth and breadth of diplomacy, undertake national foreign exchange activities, strive for the establishment of more foreign consulates to gain a higher international reputation.

Guaranteeing the cultivation and construction

How can Chongqing guarantee the cultivation and construction of an international consumer center city?

According to Zhu Jiang, Deputy Director of the Chongqing Development and Reform Commission, the Implementation Plan has managed key projects in eight areas to foster the construction of an international consumption center city.

He said that some relatively mature projects have been included in this year’s list of major municipal projects, involving 127 projects in the consumption field, with a total investment of 504.5 billion yuan (approx. 79.08 billion U.S. dollars) which are going well so far.

“Since this year, we have gained 120 million yuan from the central budget for infrastructure construction in five tourist attractions and resorts, including Jinfo Mountain in Nanchuan District, Jiangjin Four-Faced Mountain, and Dazu Rock Carvings, etc., to speed up the construction of 5G and other new-generation information infrastructure,” said Zhu.

Dazu Rock Carvings

Dazu Rock Carvings in Chongqing. (iChongqing file photo)

Strengthening pilot demonstrations

According to Peng Heliang, Deputy Director of the Chongqing Municipal Commission of Commerce, Chongqing will strengthen pilot demonstrations. Specifically, the city will create pilot demonstrations for the international consumption center, regional consumption center city, and the city with integrated development of business, culture, tourism, and sports. By conducting assessment and evaluation, the cultivation and construction of the international consumer center will be included in the annual target assessment of districts, counties, and departments. 

A statistical monitoring system for the assessment index system will be established, with regular monitoring and evaluation and the compilation and issuance of assessment reports. In addition, a statistical monitoring system for the assessment indicator system will be also established to monitor, evaluate and compile assessment reports regularly.

(Shi Jiaqi, as an intern, also contributed to this report.)

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