Chongqing- In recent years, southwestern China's Municipality Chongqing has actively supported businesses in developing diversified and integrated new business models and scenarios to further boost Chongqing's consumption potential. 

To cultivate an international consumption center is to solve the problems of what to sell, to whom to sell, and how to sell, said a competent official from the Municipal Commission of Commerce. 

A picture of Chongqing. (iChongqing file photo)

New business models and scenarios 

Setting up an international consumption center is inseparable from developing international office buildings, hotels, shopping malls, and multi-complexes. 

Chongqing Raffles City is pioneered in cultivating creative scenarios for customers, including a shopping mall complex, offices, hotels, apartments, and the world's largest horizontal skyscraper.

Since the development was opened to the public in 2019, it has become a flagship symbol for Chongqing. 

As the managing director for CapitaLand Development Chongqing, Vincent Wong thinks that Chongqing plays a significant role in constructing the pilot international consumption center. 

His team is working on further improving products and services to raise the city's appeal to ever greater heights.

For instance, they try to gather international enterprises and attract the entry of the world's top 500 institutions into Raffles City, including Standard Chartered Bank, Singapore Enterprise Development Bureau, and others. 

Also, they provide international quality services and supporting amenities and transportation so that people from all walks of life can gather in one place to live, work and play.

Chongqing Raffles City. (iChongqing file photo)

Consumer appeal to be improved 

As one of the most popular tourist destinations in the country, Chongqing is faced with low tourism expenditure - per capita tourism consumption less than 1,000 yuan all year round.

Mo Yuanming, an analyst from Chongqing Technology and Business University, saw that this problem could be one of the shortages of Chongqing. 

"This has a lot to do with the lack of consumer comfort," said Mo. 

For example, Chongqing saw an uneven distribution of five-star hotels which the vast majority are mainly located in the central urban area. 

Many consumption places have also reflected the lack of humanistic care. Except for subways and airports, foreign language guide signs in other places are generally absent, which is inconvenient for international tourists. 

New consumption scenarios can be created through the integration of culture and tourism, economy and technology, consumption and culture, addressed Mo. 

From this point, Mo suggested that the government should accelerate the service-oriented government construction to optimize the consumption environment for the consumers. Also, it should guide various business districts and their merchants from top-level planning and policy support and cooperate with domestic and foreign brands to carry out influential business activities.