To stimulate consumption potential, and satisfy people's higher demands for culture and tourism, the 2022 Chongqing International Urban Culture and Tourism Consumption Festival & Metaverse Culture and Tourism Conference will be held from July 1 to 3 in Jiangbei District, downtown Chongqing.

Culture and Tourism Consumption Festival

Jiefangbei Pedestrian Street will bring together people interested in culture and tourism from all over the country as a national demonstration pedestrian street and a national famous business district. Tourism, culture, sports, and technology will be integrated perfectly to offer fully immersive culture and tourism experiences.

The festival will plan nine thematic exhibition areas to highlight both domestic and foreign culture and tourism projects, tourist destinations, culture and tourism products, metaverse technologies, and so on. Specifically, the nine thematic exhibition areas are International Tourist Destinations, Metaverse Culture and Tourism, "

Culture and Tourism Conference

· New Start" Creative Scenarios, Bashu Mountains and Rivers, Gorgeous Mountain and River Landscape, Supermarkets Benefiting People Through Tourism, Beauty of ICH Craftsmanship, Outdoor Goods for Sports and Tourism, and "Tourism Plus."

Since its launch, the festival has attracted foreign countries such as Hungary, Belarus, and Japan, as well as domestic provinces such as Shanxi, Heilongjiang, Fujian, Hubei, Sichuan, and Guizhou and their cities.

Chongqing Metaverse Culture and Tourism Conference

The virtual space built by the metaverse and the immersive experience, which is one of the metaverse's basic characteristics, is in line with the current development trends in the culture and tourism industries. As constant advances are made in 5G, AI, AR, VR, and other technologies, going digital is inevitable for the culture and tourism industries, and the transformation process has been accelerated by COVID-19. Now, online tourism and online exhibition have become a trend. Moreover, scenic areas, museums, and other places have also launched immersive performances, immersive exhibitions, and other projects. In a sense, the metaverse can be seen as an extension of the digital transformation of the culture and tourism industries.

How to boost culture and tourism industry with metaverse has become one of the current hot topics. Nationwide, culture and tourism experts and metaverse experts will be invited to give keynote speeches and conduct dialogues on the future integration and development trend of culture and tourism and metaverse industries. They will explore new directions for the development of digital culture and tourism and encourage innovation in culture and tourism.

By creating a metaverse experience space that combines AR/VR, voice control, and other technologies and elements, participants can experience the online scene immersively. For example, they can experience local or non-local characteristic real scenes with AR glasses.

National Tourism Product Purchasing Conference

Hundreds of national culture and tourism buyers and travel agencies will be invited to Chongqing to inspect tourism resources and make on-site purchases, thus enhancing regional win-win cooperation and promoting the construction of tourism destinations.

Coinciding with the boom in summer tourism consumption, it will link up with Yuzhong District's "business, tourism, culture and sports" products to carry out the international tourism destination theme exhibition, the metaverse culture and tourism exhibition, and the "Mother City • New Start" creative scene exhibition. The public can experience culture and tourism consumption through concentrated promotions of culture and tourism products.

Online Photography Exhibition

The 2nd National Photography Online Voting Contest of "Spring Beauty of Yuzhong" will be held in June, with Chongqing's culture and tourism industry and scenic spots as the shooting subjects. The winning works of this contest will be exhibited together with the works of special photographers at the main venue of the Culture and Tourism Consumption Festival in July.