Chongqing- Chongqing Brewery, the only operation platform of Carlsberg China headquartered in Chongqing Liangjiang New Area, recently released the report for the third quarter of 2022, with a sustaining stable increase in sales, revenues and profits.
Chongqing Brewery has developed into the fourth largest brewer in China, and its supplying network consists of 26 breweries nationwide.
Statistics show that from January to September, the sales volume of brewers was 2.53 million kiloliters, going up 4.54% year on year. The revenue was 12.2 billion yuan, going up 8.91% yearly, while the profit increased by 13.27% yearly to 1.2 billion yuan.
The High-end products contribute a lot to the company’s revenues. According to the financial report, the revenue of high-end products above the price of 10 yuan increased by 8.71% year on year in the last three quarters of this year.
Through integrating local brands with international high-end brands, the company has a wide variety of high-end products, including Carlsberg, Tuborg, Wusu, Shancheng, etc.
By virtue of the brand’s portfolio, updating existing products, and launching high-end new products, Chongqing Brewery can meet customers’ demands for higher-quality beer.
While keeping the market share in traditional supermarket channels, Chongqing Brewery is accelerating the layout of mainstream online stores using O2O, e-commerce, live streaming, take-out platform, and community group purchase.
Thus more purchase behaviors will be facilitated through multiple ways, where the customers will also benefit from the new sales channel for its convenience.
With the recent upsurge of the camping economy, the brewer keeps up with the new consumption trend and cooperates with some travel service platforms to explore market expansion.
The brewer broke the lowest record for average water consumption this September: every 100-liter beer was only 2.15-hectoliter water consumption, superior to the 3.5-hectoliter industry standard.
“According to the plan, next we will make efforts in the aspect of major cities, e-commerce, new-mode retail, and high-end orientation,” said Lee Chee Kong, president of Chongqing Brewery. “We are striving to meet customers’ demands for high-quality beer and realize the company’s high-quality development,” he added.
As learned, Chongqing Brewery was established in 1958. It went public on Shanghai Stock Exchange in 1997, becoming one of the few listed breweries in China.
Through share acquisitions several times, Carlsberg became the controlling shareholder in 2013 and finished the reorganization in 2020, putting the assets of Carlsberg China to Chongqing Brewery.
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